The tastiest drinks with the smallest climate impact
Meet one of the world's least sustainable industries
Disposable swings the baton
44% of all plastic produced in the world is used for disposable packaging. These are containers that only last one time, sometimes only a few minutes.
Trucks full of water
Did you know that soft drinks mainly consist of over 80% water? It's astonishing to think that thousands of trucks transport mostly water every day, when tap water is readily accessible everywhere. Quite bizzare, isn't it?
Sugar and unhealthy additives
The majority of soft drinks are still primarily composed of sugar, with an average of 8 sugar cubes in a single can. This is especially concerning considering that over half of the European population struggles with obesity.
Reality check
Soft drink industry, we need to talk
It can also be done differently.
Decentralized
What if you could transform every water connection into a mini soft drink factory? A decentralized network avoids unnecessary transportation costs and emissions.
Packing Free
What if you could tap refreshing drinks right into your reusable cup? Reduce. Reuse. Recycle. Yep, with the emphasis on the first.
Healthy
Who says a nice refreshing drink has to be unhealthy? No way, José.
And whether it can be done differently
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