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What young employees expect from their workplace drink options
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Millennials and Gen Z have clear expectations around drinking in the workplace: it must be healthy, meaningful, reflect a statement and contribute to well-being. This means that superficial choices like soda and coffee alone no longer suffice.
1. Healthy choices are the standard
For Millennials and Gen Z, a drink in the office is not just liquid, but a conscious choice for health and well-being. Sugar-free drinks, functional infusions or water with vitamins are seen as basics, not luxuries. They want a thirst quencher that also provides a benefit.
That translates into numbers: according to CBS, a growing portion of the adult population is consciously choosing to drink little or no alcohol. This trend is carried mainly by younger generations who prioritize health.
Moreover, Gen Z is not actively looking for alcohol, but real time for conducive alternatives: mocktails, infused waters, functional sips (think: focus, relaxation, energy) that make a difference in wellness as well as attitude.
2. Beverages as a tool for expression
Beverages are more than liquid, they're a statement! Millennials and Gen Z want flavors that fit their lifestyle: think botanical intensity, iced matcha lattes, Mediterranean citrus or functional infusions. Inside offices, that translates to dispensers with mix-and-match options and sophisticated coffee machines.
These generations are looking at health, sustainability as well as inclusivity in their beverage choices.
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3. Sustainability = attract (and retain) talent.
Sustainability is gaining traction with young talent. 67% of the working population think it is important for their employer to work on sustainability, but often this is limited to fine words. Without concrete actions, such promises lose impact.
It continues. As many as 70% of young people want to work for a sustainable organization, and many are even willing to forgo some of their salary if those values are true.
In essence: young people are looking for transparency, action and a concrete contribution to sustainability. An office beverage dispenser is only credible if it shows data (how much packaging avoided, CO₂ savings), if it is functional AND circular, and if it lives and communicates those values on a daily basis. That builds trust and loyalty!
Millennials and Gen Z have clear expectations around drinking in the workplace: it must be healthy, meaningful, reflect a statement and contribute to well-being. This means that superficial choices like soda and coffee alone no longer suffice.
1. Healthy choices are the standard
For Millennials and Gen Z, a drink in the office is not just liquid, but a conscious choice for health and well-being. Sugar-free drinks, functional infusions or water with vitamins are seen as basics, not luxuries. They want a thirst quencher that also provides a benefit.
That translates into numbers: according to CBS, a growing portion of the adult population is consciously choosing to drink little or no alcohol. This trend is carried mainly by younger generations who prioritize health.
Moreover, Gen Z is not actively looking for alcohol, but real time for conducive alternatives: mocktails, infused waters, functional sips (think: focus, relaxation, energy) that make a difference in wellness as well as attitude.
2. Beverages as a tool for expression
Beverages are more than liquid, they're a statement! Millennials and Gen Z want flavors that fit their lifestyle: think botanical intensity, iced matcha lattes, Mediterranean citrus or functional infusions. Inside offices, that translates to dispensers with mix-and-match options and sophisticated coffee machines.
These generations are looking at health, sustainability as well as inclusivity in their beverage choices.
3. Sustainability = attract (and retain) talent.
Sustainability is gaining traction with young talent. 67% of the working population think it is important for their employer to work on sustainability, but often this is limited to fine words. Without concrete actions, such promises lose impact.
It continues. As many as 70% of young people want to work for a sustainable organization, and many are even willing to forgo some of their salary if those values are true.
In essence: young people are looking for transparency, action and a concrete contribution to sustainability. An office beverage dispenser is only credible if it shows data (how much packaging avoided, CO₂ savings), if it is functional AND circular, and if it lives and communicates those values on a daily basis. That builds trust and loyalty!
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