Workplace experience as collective energy: how Ipsos focuses on connection and culture

What makes for a strong workplace experience?

For Birgitt, office manager at Ipsos, it starts with a simple but powerful question: how do you feel at work, day after day?

For her, workplace experience is not about a single initiative. It is about atmosphere, environment, and above all, fostering a positive corporate culture together.

On this page, you can discover her vision and watch the full interview.

Watch the video here in which Birgitt explains how Ipsos shapes workplace experience in concrete terms and why connection is central.

Workplace experience is how you feel

Ipsos is a leading market research agency that collects, analyzes, and translates data into insights for brands and governments. But behind those numbers are people.

For Birgitt, workplace experience means:

• How you feel at work from day to day
• How the environment is designed
• What energy colleagues bring to the table
• Building a positive corporate culture together

Workplace experience is not an individual story. It is a collective entity. You create it together.

As office manager, Birgitt actively contributes to this through initiatives such as Dripl in the workplace and an internal energy program focused on sports and wellbeing. Small incentives that make a difference in how people experience their working day.

Workplace experience in 2026: greater connection between offices

Ipsos has three offices in Flanders. The priority for 2026 is clear: to connect these locations even more closely.

That means:

• More activities across the various offices
• Greater visibility of initiatives
• Making positivity literally tangible in the office

Workplace experience does not stop at the front door of a single location. It must be carried throughout the entire company.

Small change, big impact on workplace experience

Sometimes impact lies in infrastructure.

The relocation of the office in Ghent brought modernization and a new dynamic. A more modern office led to increased productivity and more space to focus on wellbeing and connection.

A good example? A larger kitchen area where the Dripl is also located.

This central location encourages spontaneous encounters and short breaks, enhancing the workplace experience every day.

Connection is found in traditions

One of the best examples of workplace experience at Ipsos is the tradition of "Sweets in the kitchen."

Whoever has a birthday brings in something tasty and sends an email to the entire company around four o'clock. Suddenly, everyone looks at each other and heads to the kitchen for a short afternoon break.

Take a break from work. Have a laugh together. Connect with each other.

Those are the moments that make culture tangible.

Why do people come to the office?

In a world where working from home is perfectly possible, the office remains relevant.

According to Birgitt, the main reasons are:

• Connection with colleagues
• Professional and personal chats
• Friendships that develop
• Better focus for those who find it more difficult at home
• Smoother collaboration

Workplace experience ensures that people don't have to come, but want to come.

Workplace experience is carrying culture together

A strong workplace experience is created when people feel good, see each other, and take joint responsibility for the atmosphere.

It's in the space. In the traditions. In the little moments.

But especially in the energy that people create together.

‍