In our ongoing search for sustainable solutions and a circular economy, we are often confronted with numerous myths and misconceptions about packaging. To puncture these myths, we sat down with Karine Van Doorsselaer, lecturer in ecodesign at the University of Antwerp and author of several books on sustainability and ecology.

Myth 1: No packaging is always the best packaging

The best packaging is no packaging. True, but not if using appropriate packaging reduces the environmental impact of the product. This is especially true to protect and preserve food safety. When considering whether or not to use packaging, it is hugely important to consider a complete packaging system and the purpose of your product.

Myth 2: Recycling is the top priority in the circular economy

Although recycling plays an important role in the circular economy, it is not the top priority. Karine emphasizes the importance of reuse and value retention as first steps in the circular strategy. Only when reuse is not possible should recycling be considered. Preserving the value of materials is central to the circular approach.

Myth 3: Plastics are always bad for the environment

Karine points out that plastics are not necessarily bad for the environment. It depends on several factors, including the material, life cycle and use. Some plastics can be highly recycled and have a lower environmental impact than alternative materials such as glass or paper.

Myth 4: Paper is always an environmentally friendly alternative to plastic

Although paper is often seen as an environmentally friendly alternative to plastic, the reality is more complex. The production of paper requires significant amounts of water, energy and chemicals the recycling process also has its drawbacks. In addition, deforestation can have a major impact on the environment, calling into question the sustainability of paper. So maybe next time leave that paper bag in the supermarket after all?

Myth 5: Consumers have full responsibility for sustainable choices

Although consumers play a role in making sustainable choices, the responsibility does not lie entirely with them. Karine emphasizes the importance of collaboration between consumers, businesses and governments to bring about real change. Unburdening consumers and providing clear information and incentives are crucial to promote sustainable behaviors.

And now what? Working together offers the solution.

By puncturing these myths and understanding the complexities surrounding packaging, we can take steps toward a more sustainable future. It is a matter of working together, creating awareness and embracing innovative solutions. With the right strategies and efforts, we can reduce the impact of packaging on the environment and move toward a truly circular economy.

About Karine

Karine Van Doorsselaer is a distinguished senior lecturer in Product Development at KU Leuven. Since 1995, she has been sharing her expertise on materials science and ecodesign with unparalleled passion. Her heart beats for sustainability and circular design, making her a true pioneer in this field. Known for her determination and tenacity, she tirelessly advocates a conscious approach to materials and products.

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Have Karine and Colin inspired you? Want to be more packaging conscious yourself? A Dripl Refill Point prevents your plastic bottle from your water or soda.

Our Refill Points are a packaging-free alternative to the drinks you consume at work. They are also a healthier alternative because they contain no sugar and only natural products. This way you contribute to the circular economy without having to think too much about it.

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